Here's the thing - Riggs wasn’t born to be universal. When we started this brand, it was about curls. Messy, glorious, hard-to-tame curls. We built formulas that hydrated, smoothed, and gave definition without that stiff, crunchy feel we all grew up hating.

But here’s the twist: somewhere along the way, our mates with straight and wavy hair started nicking our products. And they didn’t stop. That’s when it hit us. Riggs isn’t just a curly hair brand. It’s a hair brand.

Yep. Curly by design. Universal by accident.

How It Started (Hint: With Curls)

If you’ve ever had curls, you know the struggle. Too dry, too frizzy, too unpredictable. We wanted to create something that didn’t just mask the problem but actually gave hair what it needed. Hydration, balance, and memory.

We weren’t setting out to make products for everyone. We were just trying to solve the frustrations we knew too well. Riggs was our answer to the constant hunt for curly hair products in Australia that actually worked.

Turns out, solving for curls accidentally solved for everyone else too.

Why It Works Beyond Curls

Here’s the thing: when you strip it back, healthy hair — curly, wavy, or straight — all needs the same core stuff. Hydration. Nourishment. Protection. That’s why Riggs slipped so easily out of the “curl-only” box.

• Hydration heroes – natural butters and oils that quench thirsty strands (hydrating hair products Australia).
• Weightless finish – light, buildable formulas that don’t smother fine or straight hair (best hair products for waves).
• Frizz control – smooths flyaways without gluing your hair into a helmet (frizz control hair products).

So yeah, you might say we designed Riggs for curls, but in reality, we built it for hair. Period.

The Surprise Fans — Straight, Wavy & Everything In-Between

We still laugh about this: one of our mates with pin-straight hair “borrowed” the No.2 Curly Primer before a night out. Next day, he messages us: “What's the go with your No.2? I thought it was only for curly hair? This stuff is great.”

That was the start of the lightbulb moment. If Riggs can make straight hair smoother, waves shinier, and curls more defined — then it isn’t a niche product. It’s a versatile one.

Riggs is texture-inclusive. Curly, wavy, straight, whatever’s going on up top — you’re welcome here.

A Primer That Plays Nice (No.2 Curly Primer)

We built our No.2 Curly Primer as the foundation for defined, frizz-free curls — but people with straight and wavy hair keep loving it too.

Why? Because it hydrates, smooths, and adds light structure without weighing anything down. It’s basically your hair’s version of “good lighting.” Everyone looks better with it.

👉 Shop No.2 Curly Primer

Clay With a Twist (No.3 Clay Shaper)

But the product that started it all was No.3 — our Clay Shaper. This one’s all about structure, texture, and hold that doesn’t suffocate your hair. Curls get definition. Waves get movement. Straight hair gets a clean finish that isn’t rigid.

It’s like that mate who somehow gets along with everyone at the party.

👉 Shop No.3 Clay Shaper

The Bigger Picture — Hair That Feels Like Yours (Just Better)

At the end of the day, Riggs isn’t about creating perfect curls or flawless waves. It’s about hair that feels like yours — just a little bolder, smoother, and more unapologetically you.

We started this brand because curls deserved better. What we built turned out to be bigger. Riggs makes hair feel alive, no matter the texture.

Curly by design. Universal by accident.

Ready to Try Riggs?

If your hair’s curly, wavy, or poker straight — Riggs has a way of making it feel more you. Explore the range and see why we’re the Australian-made, cruelty-free brand shaking up haircare.

👉 Explore Riggs Hair Products